Gwangju's media art is ‘the laboratory of Light' and the city is continuing on its creative experiment by combining three lights of traditional art, history of democratic human rights and high level of science technology in a modern methodology. There are two main reasons why Gwangju envisaged to join the 'UNESCO Creative Cities Network'. The primary reason was to combine the artistic, historic and industrial assets of Gwangju to the field of media art and to lead a sustainable urban development by restructuring related industries. In other respects, it was to share Gwangju's artistic and industrial experiences and achievements, those related to media art, with the world society and co-develop alongside creative cities.
After being designated as the 'UNESCO Creative Cities Network' in 2014, Gwangju has been trying to integrate Media Arts in the field of culture and arts and urban regeneration to change the urban space. As the first stage of recreating art, industry and social assets through media art and to utilize it as a power for sustainable urban development, the UNESCO Media Art Creative City Gwangju Platform was created with six unique spaces : Hologram Theater, Media Playground, Digital Gallery, Media 338, Media Art Archive and Hologram Facade.
Hologram Theater is the region's first new media performance venue where individuals can enjoy realistic holograms and media facade simultaneously. Contents such as 'K-POP Concert', where one can enjoy converts of well known artists, 'Wonders of Human Body', a three-dimensional hologram education contents for adolescents and 'Maple story', a hologram comic musical based on a popular web game for children, can be enjoyed.
Media Playground is an experience space utilizing new media, and is composed of 7 different participatory content where children can enhance their creativity by stimulating intelligence and emotion. This has been directed as a mutual consensus interactive space, where various media technology such as augmented reality and motion recognition are used.
In Digital Gallery, PR videos from 9 cities of 8 states, members of UNESCO Media Arts Creative City and the work of Gwangju’s representative media artists can be viewed through digital devices. This is a gallery exclusive for digital, used as a multi-form open exhibition hall made out of 24 large signage.
Media 338, made to construct a specialized, sustainable fusion exhibition hall through the collaboration of art and media for artists from various genres. It is used as a specialized art hall where they can freely express their unique art world. Starting from this, further plans for media art and permanent exhibition is under process.
Media Art Archive is a service space where the portfolio and video source of media artists could be accessed. Currently there is an archive exhibition where the work book and videos of media artists from Gwangju can be accessed. It is structured as a specialized archiving space to collect, record and preserve the art source of media artists with fame in the globe.
At last Hologram Facade is not only the nation's the very first hologram facade but also the media landmark of Gwangju's representative scenery. It has a hologram image of a 'torch', signifying the city of light, Gwangju's harmony and hope. Alongside the art video source of various media artists will be shown, activating the regional downtown as well.
Moreover, there are numerous programs such as Media Art Festival, hosting a policy forum and Artist Exchange Exhibitions and also Asian Artists Residency Program which has also operated collaborative creative activities from 1:1 matching between local Media Arts artists and Asian artists as well as Gwangju cultural visits, workshops, and others.
For the next steps, Gwangju is also planning to construct an AMT Center(Art and Media Technology Center) at the site of Bitgoeul Citizen Cultural Center and has continuous plans of specializing the media art creative belt.